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Brand Story

Brand Story

Adah’s Story

50 years ago, Adah was just a young girl who loved swimming, surfing, and diving. One day, she looked at herself in the mirror and she cried. As she had spent a long time going out to sea, her skin, which used to be fine and glow, now was dull and dark. She was very depressed and upset.

During her entire time at university, she was no longer that optimistic happy girl. She was struggling over giving up her beloved ocean or her skin for a long time. After she graduated from the university, she got a job in the beauty industry. Suffering from a series of skin issues for many years prompted her to do more research into the products she was using. She believes that women deserve to feel good about themselves and have a healthy respect for their skin.  She realised that she doesn’t have to give up anything.

Then, she started looking for a solution…She couldn’t find a product that would alleviate her skin problem so she set out to create a product that would work. She wanted to use her knowledge, talent, and experience to assist other women who have the same problems as her with enhancing and beautifying their skin through the application of natural skincare. And so, Adah Yiznier Skincare was born, or rather, built in service to what the customer wants…